Episode 34

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Published on:

23rd May 2023

Creating Connections, Crafting Stories: The Art of Video Content Creation

In this episode of The Customer Acquisition Show, Tom and Daniel explore various aspects of video content creation and marketing. They stress the importance of creating native content that not only grabs attention but also keeps the audience engaged and intrigued. They also highlight the significance of understanding the viewer's intention and utilizing captions in online video advertising. The hosts delve into the challenges and strategies of scripting videos, including breaking down sentences and providing guidance to the speaker. They also introduce a unique approach to video content creation through Slack chatting, enabling easy collaboration and content gathering.

In This Episode, You'll Learn:

  • 00:00:00 Seventies Party Fun: Conversations About Mustache
  • 00:03:05 Intentional Remote Collaboration: Focus and Productivity
  • 00:05:11 Challenges of Content Creation in Agency Work
  • 00:08:09 Improving Audio Quality with DGI Mics
  • 00:11:43 Scripting Strategies and Challenges in Video Production
  • 00:13:42 Overcoming Discomfort in Interviewing Fans
  • 00:16:36 Building Rapport in Interviews for Authenticity
  • 00:21:27 Benefits of Shooting in 4K for High-Quality Videos
  • 00:22:38 Framing Techniques for Flexibility in Shots
  • 00:25:22 The Evolution of Tools in Video Production
  • 00:28:12 Automated Captioning and Editing Tools for Efficiency
  • 00:33:47 Importance of Captions for Short Videos and Other Platforms
  • 00:36:12 Testing 10-Camera Shoots and Softening Auto Pod Cuts: Editor's Tips
  • 00:37:50 Creativity Can't Be Turn-key: Embracing Uniqueness
  • 00:41:13 From Soup to Nuts: Using Old School Tools
  • 00:44:30 Production Tracking with Jira: Insights from Creatives
  • 00:46:16 The Role of an Ops Person in Creative Teams
  • 00:48:49 Streamlining Content Creation with Riverside and Stream Yard

Links and Resources:

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About the Podcast

The Customer Acquisition Show
The show that helps your turn people into customers!
The ‘Customer Acquisition Show’ will help you acquire more customers and scale your ad spend across channels so you can make more money! Because the truth is: you don’t need more traffic, you need more customers. You’ll learn how to acquire more (AND BETTER) customers by maximizing your budget so you can get as many ideal customers as possible. Each episode will dive give you strategies and the tools you can use to improve your paid marketing campaigns on platforms like Meta (Facebook), Instagram, Google, YouTube, and Tik Tok. Tune in each week so you can develop and optimize a multi-funnel strategy that utilizes as many channels as possible, no matter what changes come in the marketplace.

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About your host

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Tom Meredith