Episode 32

full
Published on:

9th May 2023

How to Build Ad Creatives That Drive Sales and Grow Your Business

Creating content that stands out in today's digital age is crucial, and the power of a hook is key to achieving this. The Customer Acquisition Show emphasizes the importance of a hook for engaging content that captures the audience's interest in the first 3 to 5 seconds. To create ads that feel native and generate interest, getting straight to the point and throwing the problem out right off the bat is essential. By finding a hook that speaks to the audience's needs and interests, breaking up content into smaller, bite-sized pieces, and keeping it easy to consume, you can create engaging content that captivates your audience and helps you stand out from the crowd.

In This Episode, You'll Learn:

  • 00:00:00 The Future Of AI In Creative Testing And Production-based Creative
  • 00:02:24 Branding And Hawaiian Shirts: A Casual Conversation
  • 00:08:34 Text-Heavy Images Performing Well In Recent Ads
  • 00:12:24 Unique Music And Nursery Rhyme Mashup Videos On TikTok
  • 00:16:14 Tips For Creating Successful Ad Creative: Quick Jump Cuts, Native Feel, And Captions
  • 00:26:40 Using Chat GPT To Create Ad Copy And Descriptions From YouTube Videos
  • 00:30:37 Resistance To Learning New Tools Due To Stubbornness
  • 00:35:40 Importance Of Adapting And Learning In Creative Strategy
  • 00:38:46 Subscription Services As "Free Champagne"
  • 00:46:57 The Importance Of UGC In Native Advertising
  • 00:51:27 The Shift From Images To Video And Animation In Content Creation
  • 00:55:16 The Role Of AI In Creative Testing And Production-Based Creative

Links and Resources:

Thanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Show artwork for The Customer Acquisition Show

About the Podcast

The Customer Acquisition Show
The show that helps your turn people into customers!
The ‘Customer Acquisition Show’ will help you acquire more customers and scale your ad spend across channels so you can make more money! Because the truth is: you don’t need more traffic, you need more customers. You’ll learn how to acquire more (AND BETTER) customers by maximizing your budget so you can get as many ideal customers as possible. Each episode will dive give you strategies and the tools you can use to improve your paid marketing campaigns on platforms like Meta (Facebook), Instagram, Google, YouTube, and Tik Tok. Tune in each week so you can develop and optimize a multi-funnel strategy that utilizes as many channels as possible, no matter what changes come in the marketplace.

Learn more about us at https://tiereleven.com/

Get a free growth plan - https://tiereleven.com/apply-fsa/

About your host