Episode 39

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Published on:

4th Jul 2023

Redefining Media Buying: Trends and Predictions

In this episode of The Customer Acquisition Show, Tom Meredith is joined by Kobi. They delve into the intricacies of digital marketing. They discuss the importance of aligning marketing metrics with business objectives, the role of AI in ad copywriting, and the future of media buying. They also touch on the significance of understanding the customer journey and the need for strategic and creative thinking in marketing. Kobi shares insights on the use of offline conversions and the importance of clear objectives in customer acquisition.

Chapters:

  • 00:00:00 AI's Expanding Influence in Ad Campaign Optimization
  • 00:02:07 Goal-Setting for Success: Harmonizing Metrics with Objectives
  • 00:04:22 Decoding Thumb Stop Rate: Enhancing Engagement on Social Media
  • 00:07:55 Illuminating the Blind Spot: Transforming Client Onboarding & Tracking
  • 00:13:27 Hidden Conversion Rate: Spotlight on Link to Landing Page View
  • 00:14:01 Harnessing Metrics: Amplifying Performance & Lifetime Value
  • 00:18:27 The Might of Content: Educating, Resolving Objections, & Winning Customers
  • 00:21:15 Automation & Short Attention Spans: Their Impact on Advertising
  • 00:24:24 Media Buying's Future: The Shift from Tactical to Strategic
  • 00:27:23 Creative Revolution with Photoshop & AI: Cost-Effective Avatar Testing
  • 00:32:14 Powering Up with Advantage Plus: Winning with Dynamic Copy & Isolated Images!

Links and Resources:

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About the Podcast

The Customer Acquisition Show
The show that helps your turn people into customers!
The ‘Customer Acquisition Show’ will help you acquire more customers and scale your ad spend across channels so you can make more money! Because the truth is: you don’t need more traffic, you need more customers. You’ll learn how to acquire more (AND BETTER) customers by maximizing your budget so you can get as many ideal customers as possible. Each episode will dive give you strategies and the tools you can use to improve your paid marketing campaigns on platforms like Meta (Facebook), Instagram, Google, YouTube, and Tik Tok. Tune in each week so you can develop and optimize a multi-funnel strategy that utilizes as many channels as possible, no matter what changes come in the marketplace.

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About your host

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Tom Meredith