Episode 58

full
Published on:

5th Dec 2023

Why do Big Brands Make BIG Plans? - How to Build a Full-Funnel Marketing Plan for 2024

Daniel, Lynn, and Tom delve into the crucial strategies that shape successful brand marketing. They discuss the importance of adapting to economic changes, leveraging customer feedback, and the power of organic social media insights for developing effective marketing plans. They underscore the significance of aligning marketing strategies with the company's mission, emphasizing the role of customer service and brand building in a rapidly evolving digital landscape. This episode is a must-listen for anyone looking to understand the intricacies of marketing planning and execution in the context of the year 2024.

Chapters:

  • 00:00:00 Why do Big Brands Make BIG Plans? - How to Build a Full-Funnel Marketing Plan for 2024
  • 00:01:00 Post-Holiday Marketing Reflections: Black Friday & Cyber Monday Insights
  • 00:03:28 2023 Marketing Strategy Review: Lessons Learned
  • 00:08:12 Forecasting 2024: Trends and Marketing Predictions
  • 00:11:51 Streamlining Marketing for Greater Impact in 2024
  • 00:16:53 Aligning Marketing with Company Mission: A Strategic Approach
  • 00:20:26 Demystifying Marketing Metrics: Making Sense of the Numbers
  • 00:23:33 Upper Funnel Marketing: Strategic Planning for Brand Awareness
  • 00:25:23 Leveraging Competitor Insights and Organic Social Media
  • 00:27:13 Ethics in Marketing: The Importance of Content Permission
  • 00:29:27 Engaging Audiences: The Role of Lead Magnets
  • 00:30:09 Maximizing Engagement: The Effectiveness of Free Activities
  • 00:33:22 Interactive Marketing: Using Quizzes for Customer Engagement
  • 00:38:36 Conversion Strategy: Effective Planning for Tangible Results
  • 00:45:53 Adapting to an Election Year: Marketing Strategies and Considerations

Links and Resources:

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About the Podcast

The Customer Acquisition Show
The show that helps your turn people into customers!
The ‘Customer Acquisition Show’ will help you acquire more customers and scale your ad spend across channels so you can make more money! Because the truth is: you don’t need more traffic, you need more customers. You’ll learn how to acquire more (AND BETTER) customers by maximizing your budget so you can get as many ideal customers as possible. Each episode will dive give you strategies and the tools you can use to improve your paid marketing campaigns on platforms like Meta (Facebook), Instagram, Google, YouTube, and Tik Tok. Tune in each week so you can develop and optimize a multi-funnel strategy that utilizes as many channels as possible, no matter what changes come in the marketplace.

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About your host

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Tom Meredith