Episode 52

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Published on:

10th Oct 2023

Beyond Conversion Ads Engaging Evergreen Marketing Strategies

Dive into a riveting conversation that unfolds the layers of full-funnel marketing, exploring the nuances of consumer behavior and the strategic application of ad spend. Tom, Olly and Cameron dive into the pivotal role of understanding the buyer's journey, moving beyond mere conversion ads to embrace a more holistic, evergreen marketing strategy. They also navigate through the delicate handling of negative comments on ads and the profound impact it can have on ad performance and brand perception. Engage with insights that illuminate the art of building brand loyalty, ensuring that customer relationships are not merely transactional but are nurtured through strategic, resonant marketing practices.

Chapters:

  • 00:00:00 Dive into Full-Funnel Marketing: Exploring the Nuances of Consumer Behavior
  • 00:02:32 The Art & Science of Successful Meta Ads: Beyond Just Blogging
  • 00:05:44 Embracing the Complete Customer Journey: Building Connections and Nurturing Relationships
  • 00:09:02 Strategic Content Marketing: Guiding the Audience Through Every Funnel Stage
  • 00:11:08 Revolutionizing Ad Strategy: The Shift to Consideration Ads and Upper Funnel Approaches
  • 00:12:30 Maximizing Ad Engagement: The Critical Role of Ad Hygiene for Quality Lead Generation
  • 00:17:19 The Truth Behind Evergreen Ads: Combatting Creative Fatigue with Effective Ad Management
  • 00:19:45 Seizing Black Friday Opportunities: Harnessing Audience Building Techniques for Maximum Sales
  • 00:23:38 Long-Term Planning for Black Friday: Rethinking Weekend Sales for Lasting Success
  • 00:28:22 Broadening Your Campaign Horizons: Benefits of Expansive Long-Term Campaigns
  • 00:30:15 Navigating Shopping Campaigns: Understanding Time Dynamics and Expectations
  • 00:32:02 Mastering Ad Strategy: Juggling KPIs and Algorithm Optimization for Optimal Performance

Links and Resources:

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About the Podcast

The Customer Acquisition Show
The show that helps your turn people into customers!
The ‘Customer Acquisition Show’ will help you acquire more customers and scale your ad spend across channels so you can make more money! Because the truth is: you don’t need more traffic, you need more customers. You’ll learn how to acquire more (AND BETTER) customers by maximizing your budget so you can get as many ideal customers as possible. Each episode will dive give you strategies and the tools you can use to improve your paid marketing campaigns on platforms like Meta (Facebook), Instagram, Google, YouTube, and Tik Tok. Tune in each week so you can develop and optimize a multi-funnel strategy that utilizes as many channels as possible, no matter what changes come in the marketplace.

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About your host

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Tom Meredith