Episode 51

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Published on:

3rd Oct 2023

What we Learned at the 2023 Meta Agency Summit

Tom and Nick dig deep into the intricacies of advertising strategies, exploring the transformative power of Instagram Reels, the essence of user experience, and the art of creative diversification. They share invaluable insights into optimizing ad placements, mastering the consideration phase, and the revolutionary impact of full-stack commerce. They provide a comprehensive guide to navigating the ever-evolving landscape of online branding, offering strategies and predictions for achieving advertising success. Whether you're an advertiser or interested in the world of online sales and branding, this episode is packed with intriguing insights and practical advice to elevate your understanding and approach to the dynamic world of advertising.

Chapters:

  • 00:00:00 Optimizing Sales & Marketing Budgets: Strategies for Online Businesses
  • 00:04:12 Gaining Insights & Collaboration: Reflections on Agency Summit and the Role of Automation in Advertising
  • 00:08:44 Harnessing Organic Traffic: Strategies for Leveraging Meta Ads, Viral Videos, and Influencers
  • 00:10:56 Enhanced Measurement & Privacy: Insights from Pop Manager on Evolved Ad Analytics
  • 00:14:37 Instagram Reels & Shareability: Meta's Innovative Strategies for Enhanced Social Engagement
  • 00:18:05 Vertical Video Innovations: Adapting Placements and Creativity for Enhanced User Experience
  • 00:21:15 Precision in Impact Measurement: Navigating Meta Ads from Google to YouTube
  • 00:23:31 Diversification in Media: Understanding and Leveraging the Variety of Advertising Channels
  • 00:26:43 The Future is Automated: Google's Advantage Shopping Campaigns & Their Impact on Advertising
  • 00:29:41 Lattice Machine Learning Model: Unleashing Efficiency and Potential in AC Campaigns
  • 00:33:52 The Consideration Phase: Its Importance and Strategies in Advertising Campaigns
  • 00:36:47 Data, Automation, & Creativity: Insights on Performance-Driven Strategies at Meta
  • 00:38:55 Conversion-Focused Strategies: Effective Targeting and Creativity in Campaigns
  • 00:41:43 The Art of Transformation: Meta’s AI in Converting Standard to Vertical Visuals

Links and Resources:

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The Customer Acquisition Show
The show that helps your turn people into customers!
The ‘Customer Acquisition Show’ will help you acquire more customers and scale your ad spend across channels so you can make more money! Because the truth is: you don’t need more traffic, you need more customers. You’ll learn how to acquire more (AND BETTER) customers by maximizing your budget so you can get as many ideal customers as possible. Each episode will dive give you strategies and the tools you can use to improve your paid marketing campaigns on platforms like Meta (Facebook), Instagram, Google, YouTube, and Tik Tok. Tune in each week so you can develop and optimize a multi-funnel strategy that utilizes as many channels as possible, no matter what changes come in the marketplace.

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Tom Meredith