Episode 55

full
Published on:

7th Nov 2023

Black Friday Wins: Leveraging Google Ads for the Holiday Rush

We are diving into the dynamic world of Google Ads as Black Friday and Cyber Monday approach. The team from Tier 11 dissect the latest trends, from keywordless campaigns to the power of broad match keywords and the innovative Performance Max campaigns. We share insider tips on how to finalize irresistible offers, prepare compelling assets, and understand the nuances of audience targeting to ensure your ads not only reach the right eyes but also convert. Whether you're a seasoned marketer or new to the digital advertising space, this episode is packed with actionable insights to help you capitalize on the busiest shopping days of the year.

Chapters:

  • 00:00:00 - Google Ads shifts from keyword-heavy to top-10 keywords for sharper audience targeting
  • 00:02:06 - Black Friday Strategies: Unveiling Google Ads Tactics
  • 00:06:15 - YouTube's Role in Google Advertising and Conversion Insights
  • 00:07:49 - Facebook vs. Google Ads: Which Social Campaign Reigns Supreme?
  • 00:11:06 - Mastering Top-of-Funnel Capture: Performance Max Campaign Insights
  • 00:16:20 - Beyond Google Ads: Diversifying Your Advertising Arsenal
  • 00:18:46 - Understanding Your Business Funnel for Conversion Success
  • 00:21:37 - Personalized Audiences with Google's Search Themes Feature
  • 00:27:01 - Navigating Keyword Cannibalization in Your Search Campaigns
  • 00:30:16 - Performance Max Campaigns: Unleashing Their Potential
  • 00:31:42 - Tips for Running High-Impact Search and Shopping Campaigns
  • 00:33:38 - Adapting to Google Ads Changes for Campaign Triumph
  • 00:39:49 - Anticipating Transformations in Standard Shopping Campaigns Post-October

Links and Resources:

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About the Podcast

The Customer Acquisition Show
The show that helps your turn people into customers!
The ‘Customer Acquisition Show’ will help you acquire more customers and scale your ad spend across channels so you can make more money! Because the truth is: you don’t need more traffic, you need more customers. You’ll learn how to acquire more (AND BETTER) customers by maximizing your budget so you can get as many ideal customers as possible. Each episode will dive give you strategies and the tools you can use to improve your paid marketing campaigns on platforms like Meta (Facebook), Instagram, Google, YouTube, and Tik Tok. Tune in each week so you can develop and optimize a multi-funnel strategy that utilizes as many channels as possible, no matter what changes come in the marketplace.

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About your host

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Tom Meredith