Episode 56

full
Published on:

14th Nov 2023

Under the Radar: Success Strategies for Restricted Ads

Tom and Landon dive into the intricate world of advertising in restricted categories. They navigate through the challenges and innovative strategies essential for thriving in environments with stringent advertising limitations. They explore the importance of data-driven insights, the art of crafting compelling narratives, and the subtle nuances of targeting specific audiences. Landon shares his knowledge for anyone looking to excel in the complex landscape of restricted category advertising, offering a unique blend of creativity, strategy, and adaptability.

Chapters:

  • 00:00 - Kickoff: Exploring Advertising in Restricted Categories
  • 02:00 - Delving into the Post-Click User Experience
  • 04:00 - Expanding the Conversation: Beyond Surface-Level Questions
  • 06:00 - The Comprehensive Approach to Advertising
  • 08:00 - Strategies for Consistent Marketing Solutions
  • 10:00 - Proactive Communication: Alerting Clients to Emerging Issues
  • 12:00 - Deep Dive: The Crucial Role of a Marketing Strategist
  • 14:00 - Real-World Problem-Solving in Advertising
  • 16:00 - Balancing Problem-Solving with Empathy in Client Relations
  • 18:00 - The Critical Need for Client Transparency and Openness
  • 20:00 - The Art of Hypothesizing and Testing in Marketing
  • 22:00 - 'Fire Bullets, Then Cannonballs': A Strategy for Scaling Campaigns
  • 24:00 - Navigating the Unpredictability of Marketing Experiments
  • 26:00 - Case Study Analysis: Reducing Client CPA
  • 28:00 - Maximizing the Power of Digital Marketing Tools
  • 30:00 - The Unexpected Impact of Beige Backgrounds in Ads
  • 32:00 - Understanding Why Some Marketing Successes Are Unique
  • 34:00 - Investigating the Factors Behind Successful Campaigns
  • 36:00 - Embracing Continuous Innovation for Enhanced Market Visibility

Links and Resources:

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About the Podcast

The Customer Acquisition Show
The show that helps your turn people into customers!
The ‘Customer Acquisition Show’ will help you acquire more customers and scale your ad spend across channels so you can make more money! Because the truth is: you don’t need more traffic, you need more customers. You’ll learn how to acquire more (AND BETTER) customers by maximizing your budget so you can get as many ideal customers as possible. Each episode will dive give you strategies and the tools you can use to improve your paid marketing campaigns on platforms like Meta (Facebook), Instagram, Google, YouTube, and Tik Tok. Tune in each week so you can develop and optimize a multi-funnel strategy that utilizes as many channels as possible, no matter what changes come in the marketplace.

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About your host

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Tom Meredith