Episode 21

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Published on:

7th Feb 2023

Creative Strategies for Social Media Success that's Sustainable

In this episode of The Customer Acquisition podcast, the focus will be on using organic strategies to create effective advertising. The team from Tier 11 will provide tips and insights on replicating Facebook's design of colored background posts with large white text, using organic educational content to support high ticket sales, and understanding the algorithm for organic content to increase reach and engagement. They will also talk about experimenting with advantage plus shopping campaigns inside of meta and taking a holistic approach to creative. The goal of this episode is to provide listeners with practical and actionable advice to help them improve their customer acquisition through organic marketing strategies.

IN THIS EPISODE, YOU'LL LEARN:

  • 00:00:00 Unleashing Creative Potential: Exploring Strategies
  • 00:03:59 Don't Transfer, Transform: Why Meta Strategies Don't Work on TikTok
  • 00:06:16 Harnessing the Power of Holistic Creative Performance
  • 00:09:19 From Views to Conversion: The Benefits of Performance Marketing
  • 00:12:55 Crafting Compelling Headlines with Facebook Design
  • 00:16:29 Decoding Consumer Behavior for Advertising Success
  • 00:19:54 Imitate to Innovate: The Power of Organic Mimicry for Reach and Engagement
  • 00:23:40 Guiding Clients to Youtube Ad Success Through Effective Communication
  • 00:24:57 The Key to Long-Term Success: Communication and Marketing
  • 00:29:08 Awareness is Key: Understanding its Impact on Decision Making
  • 00:31:44 Striking a Balance: Perfection vs Necessity in Creative Choices
  • 00:34:48 Long-Term Investment with Advantage Plus Shopping Campaigns
  • 00:38:06 The Algorithm Decoded: When to Turn Off Dynamic Creatives
  • 00:40:53 Dressing for Success: Catalog Sales Campaigns for Women's Clothing
  • 00:42:37 Enhancing DPA for Commerce Clients with Catalog Ads
  • 00:44:44 Maximize Success with Facebook's Automated Campaigns
  • 00:48:06 Instagram Placement: No Breakdown of Conversions Guaranteed

Links and Resources:

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About the Podcast

The Customer Acquisition Show
The show that helps your turn people into customers!
The ‘Customer Acquisition Show’ will help you acquire more customers and scale your ad spend across channels so you can make more money! Because the truth is: you don’t need more traffic, you need more customers. You’ll learn how to acquire more (AND BETTER) customers by maximizing your budget so you can get as many ideal customers as possible. Each episode will dive give you strategies and the tools you can use to improve your paid marketing campaigns on platforms like Meta (Facebook), Instagram, Google, YouTube, and Tik Tok. Tune in each week so you can develop and optimize a multi-funnel strategy that utilizes as many channels as possible, no matter what changes come in the marketplace.

Learn more about us at https://tiereleven.com/

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About your host

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Tom Meredith