Episode 22

full
Published on:

14th Feb 2023

Performance Meets Creativity: Developing a Successful Strategy

Discover the key to growing your business on the Customer Acquisition Show! Host Tom Meredith and the Tier 11 team share their insights and strategies for turning strangers into repeat customers. Learn about the importance of a customer-focused approach, using data and feedback to drive strategy, shifting your mindset, and creating top-of-funnel educational content. Plus, hear their creative techniques for getting people to take action and building trust with customers. Join us for all the insider tips to grow your business!

IN THIS EPISODE, YOU'LL LEARN:

  • 00:00:00 Get Insights into the Latest Creative Strategies on the Creative Team
  • 00:05:03 Discovering the Thrills of Creative Design: A Unique Way of Thinking
  • 00:07:43 Uncovering the Secrets of Successful Creative Strategies in Marketing
  • 00:10:11 Unpacking the Psychology Behind Creative Advertising and Marketing
  • 00:12:37 Staying Ahead of the Game: Navigating Constant Change in the Digital Age
  • 00:14:45 Taking a Break: Eye Fatigue Relief with a Glimpse of the Outdoors
  • 00:20:28 Revitalizing Your Ads: How Often and How Long Should You Refresh Them?
  • 00:23:06 The Benefits of Keeping Your Creative Fresh and Relevant
  • 00:26:30 B2C vs. B2B: Emotional vs. Functional Marketing Approaches
  • 00:27:48 Understanding Your Customers' Needs in B2B and B2C Markets
  • 00:32:02 Optimizing Performance with Aligned Media Buying and Creative Teams
  • 00:35:44 Maximizing Results with Collaboration and Proactivity in Performance Marketing
  • 00:38:25 Crafting Strategy for Different Levels of User Generated Content
  • 00:44:15 Experimenting with Hooks for Video Content: Problem, Solution, and Call to Action
  • 00:49:34 Gaining a Comprehensive Understanding of Company Operations for Effective Strategy Development
  • 00:51:53 The Peace of Mind of Having a Plan: A Creative's Viewpoint
  • 00:56:20 Balancing Work and Home Life for a Better Life/Work Experience

Links and Resources:

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About the Podcast

The Customer Acquisition Show
The show that helps your turn people into customers!
The ‘Customer Acquisition Show’ will help you acquire more customers and scale your ad spend across channels so you can make more money! Because the truth is: you don’t need more traffic, you need more customers. You’ll learn how to acquire more (AND BETTER) customers by maximizing your budget so you can get as many ideal customers as possible. Each episode will dive give you strategies and the tools you can use to improve your paid marketing campaigns on platforms like Meta (Facebook), Instagram, Google, YouTube, and Tik Tok. Tune in each week so you can develop and optimize a multi-funnel strategy that utilizes as many channels as possible, no matter what changes come in the marketplace.

Learn more about us at https://tiereleven.com/

Get a free growth plan - https://tiereleven.com/apply-fsa/

About your host

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Tom Meredith