Episode 23

full
Published on:

21st Feb 2023

Improving Your Google Ads Conversions with Performance Max

Welcome to the Customer Acquisition Show, where we help you transform strangers into loyal customers and grow your business. In this episode, our expert Google team discusses the latest and most effective customer acquisition strategies for Google Ads. From automated bidding to cross channel attribution and leveraging influencers for top-of-funnel awareness, we cover it all. We also explore the power of Google Analytics to track first-time visitors and share tips on how to manually beat Google's automated bidding. And, for those looking to target high-spending customers, we explain how customer lists can help. Join us for an enlightening conversation on customer acquisition with our knowledgeable Google team!

IN THIS EPISODE, YOU'LL LEARN:

  • 00:00:00 - The Power of Influencer Marketing in Enhancing Brand Performance
  • 00:10:35 - Amplifying Customer Acquisition with Top-of-Funnel Channels
  • 00:15:40 - Strategies for Maximizing Branded Campaigns through CPC and Bidding
  • 00:21:30 - Optimizing Offline Conversion Tracking for Improved Performance
  • 00:33:49 - Advertising to Boost Local Medical Practice Awareness
  • 00:37:01 - Approaching Testimonials with Care and Caution
  • 00:43:21 - Increasing Traffic through Competitive Keyword Optimization
  • 00:46:26 - Using Lifetime Value to Attract New Customers on Google
  • 00:50:38 - Exploring Options for Broad Match Keyword Targeting
  • 00:54:19 - Streamlining Ad Creation with GPT-3 Automation

Links and Resources:

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About the Podcast

The Customer Acquisition Show
The show that helps your turn people into customers!
The ‘Customer Acquisition Show’ will help you acquire more customers and scale your ad spend across channels so you can make more money! Because the truth is: you don’t need more traffic, you need more customers. You’ll learn how to acquire more (AND BETTER) customers by maximizing your budget so you can get as many ideal customers as possible. Each episode will dive give you strategies and the tools you can use to improve your paid marketing campaigns on platforms like Meta (Facebook), Instagram, Google, YouTube, and Tik Tok. Tune in each week so you can develop and optimize a multi-funnel strategy that utilizes as many channels as possible, no matter what changes come in the marketplace.

Learn more about us at https://tiereleven.com/

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About your host

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Tom Meredith