Episode 30

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Published on:

11th Apr 2023

How to Drive More Views and Conversions with YouTube Advertising

The latest episode of The Customer Acquisition Show by Tier 11 offers valuable tips and strategies for creating successful YouTube advertising campaigns. The hosts emphasize the importance of having a strong offer and landing page, effective targeting, and ad structure. They provide tips for engaging video content, addressing audience intent, and incorporating call-to-actions into ads. They also discuss the growing trend of Google's optimized targeting, the challenges of creating a YouTube campaign on Google Ads, and the accessibility of YouTube Shorts and TikTok. The hosts suggest influencer-created content as an effective ad approach. By following these tips, businesses can create successful YouTube advertising campaigns that engage their target audience and drive conversions.

In This Episode, You'll Learn:

  • 00:00 - Influencer-created content as effective ads
  • 02:30 - Fun and informative discussion on YouTube advertising
  • 04:29 - Strong offer and funnel crucial for successful advertising
  • 07:23 - Understanding audience intent key to successful targeting
  • 10:14 - Effective ad structure and demographic targeting important
  • 14:04 - Understanding audience intent crucial for migrating to YouTube
  • 16:28 - Strong offer and funnel crucial for successful advertising
  • 19:09 - Performance Max can appropriate traffic from other campaigns
  • 25:03 - YouTube Shorts and TikTok compared for usage and accessibility
  • 30:08 - Google's optimized targeting growing trend in advertising
  • 32:15 - Effective YouTube ads require a call-to-action and other elements
  • 36:25 - Shift content targeting to audience targeting on YouTube

Links and Resources:

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About the Podcast

The Customer Acquisition Show
The show that helps your turn people into customers!
The ‘Customer Acquisition Show’ will help you acquire more customers and scale your ad spend across channels so you can make more money! Because the truth is: you don’t need more traffic, you need more customers. You’ll learn how to acquire more (AND BETTER) customers by maximizing your budget so you can get as many ideal customers as possible. Each episode will dive give you strategies and the tools you can use to improve your paid marketing campaigns on platforms like Meta (Facebook), Instagram, Google, YouTube, and Tik Tok. Tune in each week so you can develop and optimize a multi-funnel strategy that utilizes as many channels as possible, no matter what changes come in the marketplace.

Learn more about us at https://tiereleven.com/

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About your host

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Tom Meredith