Episode 29

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Published on:

4th Apr 2023

What's Next for Google Advertising? AI, Keywords, and Beyond

Join the Tier 11 team on The Customer Acquisition Show as they discuss various ways in which e-commerce businesses can advertise their products. They mention that ads can be run on YouTube, display placements, and out of home display placements. They note that Google has access to a lot of information about individuals, including their location and online activity, which can be used to target ads more effectively. They suggest that the future of advertising will involve understanding customers and guiding algorithms to steer them in the right direction. The speaker also briefly touches on the recent news about TikTok potentially being banned in the US and how they are introducing search ads. This episode provides valuable insights into the world of digital advertising and how businesses can use it to reach their target audience.

In This Episode, You'll Learn:

  • 00:00:00 - Introduction to The Customer Acquisition Show Podcast
  • 00:03:15 - Learning Periods with Google Ads Interface Changes
  • 00:07:16 - Google's AI-generated Copy Headlines Will Change Everything in Advertising
  • 00:13:21 - Embracing Algorithmic Change with Performance Max
  • 00:18:46 - Going Broad in Google Ads: A Strategy for Conversion
  • 00:20:52 - Trusting Machines and Having a Comprehensive Google Ads Strategy
  • 00:24:39 - Local Campaigns vs. Google Ads: Understanding Differences and Limitations
  • 00:26:46 - Google's Ecom Advertising Strategy: Utilizing YouTube, Display, and Out of Home Placements
  • 00:29:46 - Maximizing Campaign Budgets with Targeting Specifics
  • 00:33:22 - Google Discusses Location Targeting and Invites Questions
  • 00:35:12 - The Future of Keywords: They Will Become Signals
  • 00:38:16 - The Future of Search Engines: Incorporating AI Chat and Ads
  • 00:40:04 - Search Engines vs. AI Chat: When to Use Which for Shopping Needs
  • 00:42:04 - Importance of SEO for Capturing Customers in the Research Phase
  • 00:45:02 - TikTok Faces Possible Ban in the US, Introduces Search Ads

Links and Resources:

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About the Podcast

The Customer Acquisition Show
The show that helps your turn people into customers!
The ‘Customer Acquisition Show’ will help you acquire more customers and scale your ad spend across channels so you can make more money! Because the truth is: you don’t need more traffic, you need more customers. You’ll learn how to acquire more (AND BETTER) customers by maximizing your budget so you can get as many ideal customers as possible. Each episode will dive give you strategies and the tools you can use to improve your paid marketing campaigns on platforms like Meta (Facebook), Instagram, Google, YouTube, and Tik Tok. Tune in each week so you can develop and optimize a multi-funnel strategy that utilizes as many channels as possible, no matter what changes come in the marketplace.

Learn more about us at https://tiereleven.com/

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About your host

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Tom Meredith