Episode 41

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Published on:

18th Jul 2023

Maximizing ROI with Crucial PPC Metrics

In this episode of The Customer Acquisition Show, Tom and Nick dive into the world of Pay-Per-Click (PPC) metrics. They discuss the importance of understanding and improving these metrics for successful digital marketing. Nick emphasizes the significance of not just focusing on numbers, but understanding the behaviors behind them. They also discuss the importance of setting and meeting customer expectations throughout their journey.

Chapters:

  • 00:00:00 Kickoff: Unraveling Crucial PPC Metrics with Nick Miller
  • 00:04:43 Google Ads' 'New Customers Only' Feature: A Game Changer
  • 00:05:51 The Future of Google and Facebook Ads: Metrics and Brand Traffic
  • 00:08:03 Decoding Impression Share in Search Shopping Campaigns
  • 00:12:54 The Truth Behind Google's Ad Strength Rating
  • 00:13:46 Automated Headlines and Ads: The Next Big Thing in Google Advertising
  • 00:16:56 Success Metrics vs Click Through Rate: What Matters More?
  • 00:21:35 Balancing Google's Data-driven Attribution with User Privacy
  • 00:25:01 The Power of Click Through Rates in YouTube and Google Ads for Retargeting
  • 00:27:42 Quality Over Quantity: The Role of Clicks and Conversions in Advertising Metrics
  • 00:33:14 Google Ads' Game-Changing Update to Attribution Models and Metrics
  • 00:37:40 The Impact of Data Regulations on Businesses: Leveling the Playing Field

Links and Resources:

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About the Podcast

The Customer Acquisition Show
The show that helps your turn people into customers!
The ‘Customer Acquisition Show’ will help you acquire more customers and scale your ad spend across channels so you can make more money! Because the truth is: you don’t need more traffic, you need more customers. You’ll learn how to acquire more (AND BETTER) customers by maximizing your budget so you can get as many ideal customers as possible. Each episode will dive give you strategies and the tools you can use to improve your paid marketing campaigns on platforms like Meta (Facebook), Instagram, Google, YouTube, and Tik Tok. Tune in each week so you can develop and optimize a multi-funnel strategy that utilizes as many channels as possible, no matter what changes come in the marketplace.

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About your host

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Tom Meredith