Episode 42

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Published on:

25th Jul 2023

Optimizing Google Ads for Reengagement and Customer Lifecycle Goals

In this episode of The Customer Acquisition Show, Tom Meredith is joined by Rashna and Suhrid from Tier 11. They talk about what's working now on Google Ads. They discuss topics such as brand exclusion and restriction, the shift towards broad match keywords, the impact of AI on advertising strategies, and the upcoming changes in Google Analytics. They also touch on the importance of having a well-optimized website and the future of advertising with generative AI and dynamic search ads.

Chapters:

  • 00:00:00 - Welcome to The Customer Acquisition Show: What's Working Now on Google Ads!
  • 00:03:30 - Understanding Brand Exclusion and Brand Restrictions in Search Marketing.
  • 00:07:08 - Constantly Adapting to Facebook's Updates: Unlocking Opportunities through Change.
  • 00:12:34 - Google Introduces One-click Broad Match Upgrade for Marketers.
  • 00:18:04 - Smart Ads: Budget Considerations and Levers in Google's Hands.
  • 00:22:01 - Benefits and Challenges of Google's New Features for Advertising and Account Suspension Issues.
  • 00:27:03 - Google's Focus Shifts from Keywords to Website Content.
  • 00:31:58 - The Importance of Organic versus Paid Content in Google's User Experience.
  • 00:34:38 - Shifting Focus in Google Ads: A Move Towards Experimentation and Asset Optimization.
  • 00:38:51 - Effective Combination of Dynamic Search Ads and Remarketing Audience for Improved Results.
  • 00:43:22 - Latest Google Ads Updates: Reengagement and Customer Acquisition Goals.

Links and Resources:

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About the Podcast

The Customer Acquisition Show
The show that helps your turn people into customers!
The ‘Customer Acquisition Show’ will help you acquire more customers and scale your ad spend across channels so you can make more money! Because the truth is: you don’t need more traffic, you need more customers. You’ll learn how to acquire more (AND BETTER) customers by maximizing your budget so you can get as many ideal customers as possible. Each episode will dive give you strategies and the tools you can use to improve your paid marketing campaigns on platforms like Meta (Facebook), Instagram, Google, YouTube, and Tik Tok. Tune in each week so you can develop and optimize a multi-funnel strategy that utilizes as many channels as possible, no matter what changes come in the marketplace.

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About your host

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Tom Meredith