Episode 46

full
Published on:

22nd Aug 2023

Behind the Scenes of Successful Campaigns: Research, Insight, and Strategy

Daniel is joined by Rachel and Danielle of Tier 11. They dive into the world of customer acquisition and creative strategy. They explore the importance of research in driving successful client campaigns, balancing client expectations with audience needs, and the impact of first touch points in the buyer's journey. With insights on leveraging organic social media feedback and the power of content diversity, this episode offers valuable strategies and innovative approaches for marketing professionals looking to enhance their customer acquisition efforts.

Chapters:

  • 00:00:00 Intro: Danny's Light-Hearted Banter on Dinner Habits
  • 00:02:15 Journey with Tier 11: Rachel and Danielle's Evolution
  • 00:05:33 Crafting the Perfect Avatar: The Role of Intention and Iteration
  • 00:08:43 Unlocking Campaign Success through Research
  • 00:15:04 Reviews' Goldmine: The Underrated Value of 2-4 Star Feedback
  • 00:19:39 Design Briefs: The Harmony of Clear Goals and Collaboration
  • 00:23:48 Consumer Behavior: How External Factors Shape Choices
  • 00:28:09 Mining Gold from Organic Social: Feedback as a Creative Catalyst
  • 00:31:45 The Power of Minimalist Design in Advertising
  • 00:32:54 Enhancing Campaigns: Delving into Creative Iterations
  • 00:36:08 Visual Variances: A Sneak Peek into the Upcoming Launch
  • 00:40:41 Diverse Ad Content: Its Influence on Buyer Perceptions

Links and Resources:

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About the Podcast

The Customer Acquisition Show
The show that helps your turn people into customers!
The ‘Customer Acquisition Show’ will help you acquire more customers and scale your ad spend across channels so you can make more money! Because the truth is: you don’t need more traffic, you need more customers. You’ll learn how to acquire more (AND BETTER) customers by maximizing your budget so you can get as many ideal customers as possible. Each episode will dive give you strategies and the tools you can use to improve your paid marketing campaigns on platforms like Meta (Facebook), Instagram, Google, YouTube, and Tik Tok. Tune in each week so you can develop and optimize a multi-funnel strategy that utilizes as many channels as possible, no matter what changes come in the marketplace.

Learn more about us at https://tiereleven.com/

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About your host

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Tom Meredith