Episode 47

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Published on:

29th Aug 2023

Exploring the Intersection of Emotion and Data in Nonprofit Marketing

Discover the secrets to successful customer acquisition in the nonprofit sector. Join the Tier 11 team as they delve into the importance of emotional pillars, strategic media spend, and targeted marketing strategies. Learn how to optimize creative for different platforms, harness the power of storytelling, and make data-driven decisions. Whether you're a nonprofit marketer or simply interested in effective marketing strategies, they will provide valuable insights to help you drive action and charitable giving.

Chapters:

  • 00:00:00 Crafting Emotionally Resonant Ads for Nonprofits
  • 00:02:26 Building Trust in Nonprofit Digital Campaigns
  • 00:04:36 Showcasing Tangible Impact: Transparency in Charitable Contributions
  • 00:07:16 Authentic Content: A Catalyst for Deeper Nonprofit Engagement
  • 00:10:32 Multi-Platform Outreach: Magnifying Nonprofit Influence
  • 00:13:49 Year-End Strategies: Maximizing Nonprofit Awareness on a Budget
  • 00:16:25 Elevating Nonprofit Brand Recognition and ROI
  • 00:19:30 Adapting Facebook Successes to YouTube Nonprofit Campaigns
  • 00:23:01 Amplifying Fundraising with Powerful Personal Stories
  • 00:26:59 Laser-Focused Marketing: Making Every Promo Video Count
  • 00:29:34 Celebrating and Retaining Donors: Striking the Right Note
  • 00:31:23 Crafting Irresistible Offers to Boost Nonprofit Engagement
  • 00:36:00 Steering Nonprofits with Data-Driven Digital Strategies

Links and Resources:

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About the Podcast

The Customer Acquisition Show
The show that helps your turn people into customers!
The ‘Customer Acquisition Show’ will help you acquire more customers and scale your ad spend across channels so you can make more money! Because the truth is: you don’t need more traffic, you need more customers. You’ll learn how to acquire more (AND BETTER) customers by maximizing your budget so you can get as many ideal customers as possible. Each episode will dive give you strategies and the tools you can use to improve your paid marketing campaigns on platforms like Meta (Facebook), Instagram, Google, YouTube, and Tik Tok. Tune in each week so you can develop and optimize a multi-funnel strategy that utilizes as many channels as possible, no matter what changes come in the marketplace.

Learn more about us at https://tiereleven.com/

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About your host

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Tom Meredith