Episode 44

full
Published on:

8th Aug 2023

From Conversions to Connections: The Shift towards Brand Advertising

Tom and team from Tier 11 discuss the importance of brand awareness and building a long-term business. They explore the shift in online advertising, where businesses are now facing a saturated market and the need to reach new audiences through brand advertising. They share insights into measuring the impact of brand advertising, such as conversion lift and brand lift studies, and the importance of finding the right balance between brand awareness and conversion-based campaigns. They also discuss the power of partnerships, influencer marketing, and organic social media content in building brand recognition and trust.

Chapters:

  • 00:00:00 Unleashing the Potential of Short-Form Videos and Influencer Marketing
  • 00:03:56 Innovating to Break Through the Clutter: Expanding Reach and Engagement
  • 00:07:14 Brand Power: Its Impact on Performance Marketing
  • 00:09:14 Leveraging Meta's Tools for Cost-Effective Brand Advertising and Market Share Analysis
  • 00:12:45 Diversifying Your Ads: The Key to Greater Brand Awareness
  • 00:17:15 Shifting Gears: From Conversion Campaigns to Successful Credit Repair
  • 00:18:40 Content Strategies: A Goldmine for Business Growth Opportunities
  • 00:22:13 Strategies for Boosting Sales and Building Brand Awareness in Small Businesses
  • 00:25:46 Brand Marketing: A Path to Increased Awareness and Competitive Edge
  • 00:29:59 Navigating View-Through Conversions: Reporting Differences Across Platforms
  • 00:32:13 Tracking Success: The Crucial Role of Metrics and Performance Indicators in Advertising
  • 00:35:36 Beware the Sales-Only Focus: A Cautionary Tale from Adidas
  • 00:37:37 Partnership Power: Building Your Brand's Identity through Collaborations
  • 00:38:58 Influencer Marketing: Boosting Brand Image through Strategic Partnerships
  • 00:47:48 The Evolution of Organic Reach: Pay-to-Play Strategies for Reels and YouTube Channels

Links and Resources:

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About the Podcast

The Customer Acquisition Show
The show that helps your turn people into customers!
The ‘Customer Acquisition Show’ will help you acquire more customers and scale your ad spend across channels so you can make more money! Because the truth is: you don’t need more traffic, you need more customers. You’ll learn how to acquire more (AND BETTER) customers by maximizing your budget so you can get as many ideal customers as possible. Each episode will dive give you strategies and the tools you can use to improve your paid marketing campaigns on platforms like Meta (Facebook), Instagram, Google, YouTube, and Tik Tok. Tune in each week so you can develop and optimize a multi-funnel strategy that utilizes as many channels as possible, no matter what changes come in the marketplace.

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About your host

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Tom Meredith