Episode 43

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Published on:

1st Aug 2023

From High-Intent Keywords to Top-of-Funnel Content

Tom, Ralph and Landon dive deep into the importance of brand awareness and conversion lift studies in marketing. We discuss how creating brand awareness content opens up new audiences and lays the foundation for future conversions. Conversion lift studies provide valuable signals that guide us in the right direction. We explore real case studies that demonstrate how these strategies can change the trajectory of a business. We also emphasize the significance of branding even after someone converts, as it keeps you top of mind and builds authority. Join us as we uncover the power of branding, the role of content in the customer journey, and the long-term benefits of brand building.

Chapters:

  • 00:00:00 Applauding the Success of User Acquisition Techniques
  • 00:05:16 Incorporating the "Wayne Gretzky" Analogy in Strategic Business Planning
  • 00:10:28 Sustainable Business Development through Long-term Branding Strategies
  • 00:16:09 Carving out a Unique Brand Identity for Distinct Market Positioning
  • 00:18:02 Broadening Market Penetration with Long-Term Marketing Tactics
  • 00:22:14 Significance of Content Creation for Audience Expansion
  • 00:23:44 Redefining Metrics: The Transition to Cost-Per-Content
  • 00:28:38 Crafting Digital Marketing Strategies: Balancing Product Focus and Audience Targeting
  • 00:34:41 Reverse-Engineering Audience Capture with Effective Lead Magnets
  • 00:36:20 Letting Consumer Engagement Shape Your Content Strategy
  • 00:40:13 Harnessing Algorithmic Tools for Effective Media Buying and Conversion Optimization
  • 00:44:38 Celebrating Successes: Reflecting on Advantage Plus Campaign Outcomes
  • 00:47:46 Navigating Client Expectations and Overcoming Associated Challenges
  • 00:56:39 Utilizing Influencer Marketing for Comprehensive Funnel Advertising
  • 00:57:55 Case Study Insights: Immediate Impact of Sales Activation and Scale Limitations in Business Optimization

Links and Resources:

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About the Podcast

The Customer Acquisition Show
The show that helps your turn people into customers!
The ‘Customer Acquisition Show’ will help you acquire more customers and scale your ad spend across channels so you can make more money! Because the truth is: you don’t need more traffic, you need more customers. You’ll learn how to acquire more (AND BETTER) customers by maximizing your budget so you can get as many ideal customers as possible. Each episode will dive give you strategies and the tools you can use to improve your paid marketing campaigns on platforms like Meta (Facebook), Instagram, Google, YouTube, and Tik Tok. Tune in each week so you can develop and optimize a multi-funnel strategy that utilizes as many channels as possible, no matter what changes come in the marketplace.

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About your host

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Tom Meredith